To what extent do you agree or disagree with the following statements in regard to your brand/organization?
1 We choose to limit public dialogue with consumers in order to maintain control over our communication channels.
2 Adapting to a changing business environment starts at the organizational level, image follows suit.
3 The values of our organization are reflected in our brand. It feels ‘sincere’.
4 We try to adapt our identity to changes in the organizational environment as quickly as possible.
5 Employees get what our brand stands for, and naturally act accordingly.
6 Connecting with our target audiences means informing them about our brand propositions.
7 We actively use input and feedback from stakeholders to improve our brand propositions.
8 We make clear promises to our stakeholders and do everything within our power to fulfil them.
9 There is a discrepancy between our internal brand perception and how we present ourselves to our target audience.
10 We substantiate our decisions by crunching the numbers and documenting our considerations on all levels.
11 We are in good financial health, and have been so for a long time.
12 We don’t actively defend our brand against criticism; our stakeholders do that for us.
13 Our brand has a pronounced heritage: its values and propositions have a distinct origin.
14 We are experts at locating our target audience and connecting with them.
15 Our brand has reached a leading position in its field’s attention space, it defines the standard.
16 Our brand vision has been consistent in the recent years/decades.
17 We are unimpeded by our ‘origin’ in adapting our image to benefit from emerging opportunities.
18 Because of our competitive goals, we can’t afford to attain the social and environmental goals we communicate.
19 We are able to attract a fair amount of attention from our target audience with engaging branded content.
20 Comments/remarks from stakeholders always receive our full attention.
21 When mistakes are made within our organization, we try to minimize drawing external attention to them.
22 Interacting with consumers online is an investment whose returns are questionable.
23 We spend time and effort to guarantee that our suppliers work responsibly.
24 The pricing/quality ratio of our propositions is stable and fair to all stakeholders.
25 Our brand is sharply delineated: it leaves no doubts as to what our core strength is.
26 Through our ‘brand touchpoints’, we are open to comments and contact from our stakeholders on every possible level.
27 We are proactive in assessing the consequences of our actions for our environment.
28 We can show all our stakeholders that we take their interests at heart, on all levels of the organization.
29 We are always open about who we are and what people can expect from us.
30 When mistakes are made within our organization, they are often revealed late to top management.
